Ik had hem gemist, maar een Turkse cosmetica firma is wel ver gegaan in haar pogingen om haar nieuwe speciale mannenshampoo aan de man te brengen. Elder of Ziyon kwam hiermee en toonde de gewraakte reclamespot. Inmiddels hebben diverse media erover bericht. Brabosh wijst er daarbij op dat Mein Kampf al langer een bestseller is in Turkije, net als de protocollen van de Wijzen van Zion. Dit geldt overigens ook voor een aantal Arabische staten. Wat dat betreft is de reclamespot misschien niet echt opmerkelijk, maar het feit dat misschien wel de grootste moordenaar in de geschiedenis in diverse landen een held is vanwege het vermoorden van zes miljoen Joden, is nog steeds moeilijk te bevatten.
Biomen is a Turkish cosmetics company trying to make a splash in the local market. They hired M.A.R.K.A., an advertising agency known for its "edgy" ads.
The resulting ad shows footage of Adolf Hitler, dubbed and subtitled as if he is speaking about men's shampoo.
This spot is being shown in commercials during soccer games, and getting a huge audience.
The story I broke (thanks to a tip from Gurhan) of a Turkish cosmetics company using video of Hitler to sell shampoo has gotten serious press. It is in The Times of Israel, the Jewish Chronicle, MEMRI, the ADL,YNet Hebrew, Israel's Channel 2 and all over the Turkish press.
The latest from Digital Journal:
In keeping with the adage that there's no such thing as a bad advertisement, an Istanbul ad agency created a truly striking shampoo commercial with the "endorsement" of an historical figure: Adolf Hitler, who was cast as a symbol of virility.
Reaction over the use of an Adolf Hitler speech in a Turkish shampoo commercial grew as Turkey's Jewish Community made an announcement to condemn the act. The TV commercial was prepared for a new "men's shampoo", which claims that the product is effective against dandruff and stimulates growth of hair. Part of a Hitler speech was dubbed where he declares: "If you don't wear women's clothes then don't use a women's shampoo. Now there's a hundred percent men's shampoo Biomen. If you're a man you use Biomen."
The Jewish Community announcement said "We are reminding once more, with emphasis , that it is unacceptable to use, in a commercial and in the name of creating a difference in advertisement, Hitler who represents the perverse mentality that has caused the brutal deaths of millions of people. We are condemning this mentality and stressing once again the necessity of apologising to the public in order to repair the injury inflicted on humanity's conscience."
Turkish media also blasted the commercial and the company that has so far refused to withdraw it, saying it's socially irresponsible and in bad taste. Fatih Cekirge, a columnist, criticised the cosmetics industry for demeaning women and casting Hitler as a symbol of virility. He asked "Who's going to clean up the anger created by this advertisement?" The commercial has been aired on most TV stations across the country.